To celebrate Prime Day, Amazon and Twitch Prime transformed a sprawling Los Angeles warehouse into an immersive PUBG battleground, bringing the world of esports into a live, real-world experience. The 64-player tournament featured celebrity gamers and top Twitch streamers competing across 16 teams, while engaging an audience of approximately 1,000 participants.

The experience extended beyond the competition, immersing guests in a game-inspired environment featuring custom gaming stations, interactive activations, Amazon Treasure Truck experiences, and dedicated viewing areas. A seven-hour global livestream brought the action to audiences beyond the venue, culminating in a live performance by deadmau5.

The event helped drive a 10% increase in Twitch followers, extending the impact of the Prime Day experience beyond the event itself.

unboxing prime day x Pub G Showdown

AMAZON | PRIME DAY | 2026

THE CHALLENGE

Bring Prime Day to life through a first-of-its-kind, real-world esports experience that united celebrity gamers, top Twitch streamers, and PUBG fans. Create an immersive event environment that translated the energy of the game into a live fan experience while extending the event's reach through a multi-hour livestream.

MY ROLE

Senior Producer overseeing venue and live event production, permitting, celebrity talent negotiations and contracting, custom gaming environment fabrication, and concert production. Managed multiple complex production workstreams, aligning talent, creative, fabrication, and event partners to deliver an immersive esports experience that brought the world of PUBG to life for fans and livestream audiences.

PRODUCTION

Produced a large-scale, 64-player PUBG tournament and immersive fan event in Los Angeles. Production included venue buildout and permitting, custom gaming environment fabrication, interactive fan experiences, and concert staging for a closing performance by deadmau5. Coordinated celebrity and streamer talent participation, creating an integrated live event that combined competitive gaming, fan engagement, and live entertainment.