Marshalls partnered with Las Culturistas hosts Matt Rogers and Bowen Yang to reimagine the traditional holiday gift guide, replacing predictable lists with personality-driven, culturally relevant gift recommendations.

The integrated, social-first campaign brought talent and product together across curated gift guides, a custom e-commerce shop, original social and meme content, media partnerships, and in-store experiences. The campaign exceeded goals, generated marquee coverage in new outlets, drove record e-commerce sales, and became Marshalls' most successful holiday campaign to date.