DoorDash partnered with Chlöe Bailey to create Make ’Em Sweat, a limited-edition hot sauce exclusively for DashPass members. Inspired by Chlöe’s blend of sweet and fiery personality, the collaboration tapped into food culture, fandom, and the growing appeal of exclusive product drops to turn a member perk into a cultural moment.
The limited-edition sauce sold out in just 45 minutes, generating conversation across social and earned media and delivering an unexpected, highly sought-after experience for DashPass members.
door dash x Chloe Bailey
DOOR DASH | DASH PASS | MEMBER SURPRISE & DELIGHT
THE CHALLENGE
Create a culturally relevant fall fashion campaign that positioned Marshalls as the destination for discovering on-trend style, translating everyday fashion inspiration into a shoppable experience that could engage women across social, digital, creator, and in-person channels.
MY ROLE
Executive Producer with overall accountability for production strategy, budget, resourcing, and delivery. Led cross-functional teams and external partners, aligning creative vision with production requirements, managing competing workstreams, and ensuring seamless execution across the campaign's many touchpoints.
PRODUCTION
Multi-day video and photography campaign across an in-studio volume stage and Brooklyn locations, delivering assets for social, digital, paid media, and e-commerce. Oversaw production of curated style archetypes featuring models and actors, merchandise still-life photography, custom creator mailers, and a Brenda Song-led earned media event to extend campaign reach and press engagement.
