door dash x serena williams

DOOR DASH | DASH PASS | MEMBER SURPRISE & DELIGHT

DoorDash teamed up with Serena Williams to bring a little more meaning to holiday gifting with G.O.A.T. of Giving, an exclusive DashPass Drop inspired by Serena’s personal style, passions, and favorite things.

Together, they created the Serena x DashPass Wrap Pack, a limited-edition gift wrap collection featuring custom-designed wrapping paper, gift tags, and bows. The collaboration went beyond a traditional product drop, giving DashPass members an exclusive holiday offering while supporting a meaningful cause: DoorDash donated $10 for every pack claimed, up to $50,000, to the Yetunde Price Resource Center.

The result was a holiday collaboration that turned an everyday act of gifting into an opportunity to give back.

THE CHALLENGE

Create a distinctive holiday collaboration with Serena Williams that would give DashPass members an exclusive, unexpected gifting experience. Translate Serena’s personality and personal interests into a custom-designed product while connecting the campaign to a meaningful charitable initiative.

MY ROLE

Executive Producer overseeing production from creative development through final delivery. Led the production strategy and execution across the custom product collaboration and campaign content, coordinating creative partners, talent, and production teams to bring the Serena x DashPass Wrap Pack to life.

PRODUCTION

Produced a one-day photo and video shoot with Serena Williams to capture campaign assets supporting the DashPass Drop. Partnered with an illustrator to develop custom wrapping paper artwork inspired by Serena’s personal interests, favorite things, and signature style, translating those details into a bespoke product design.