Following DoorDash's Summer of DashPass campaign, featuring an American Pie reunion with Jason Biggs and Seann William Scott, we extended the summer nostalgia with another exclusive, limited-edition collaboration.
Partnering with Jason Biggs, we developed Bottom of the Pinth, a custom ice cream collaboration featuring two original, campaign-created flavors: Third Base, a peach sorbet with a chili kick, and Home Run, an all-American apple strudel ice cream. Social-first content brought the collaboration to life, driving buzz and engagement while giving DashPass members exclusive access to a one-of-a-kind summer treat.
Summer of Dash Pass
DOOR DASH | DASH PASS | MEMBER SURPRISE & DELIGHT
THE CHALLENGE
Bring DoorDash’s Summer of DashPass to life with a first-of-its-kind, member-exclusive product drop that tapped into summer nostalgia and America’s pastime. Create a limited-edition ice cream collaboration with Jason Biggs that would generate excitement, reward DashPass members, and give the seasonal campaign a memorable cultural moment.
MY ROLE
Responsible for driving production from concept through delivery, creative development, product creation, and fulfillment. Managed the production process across creative and operational workstreams, aligning internal teams and external partners to bring the limited-edition collaboration to market.
PRODUCTION
Produced a one-day photoshoot with Jason Biggs and partnered with a third-party ice cream maker to develop two bespoke flavors exclusively for the campaign. Led flavor development through multiple rounds of testing and refinement before final approval, alongside production of custom label artwork. Oversaw manufacturing and fulfillment logistics, coordinating distribution to support the nationwide DashPass-exclusive launch.
CREDITS
AGENCY: EDELMAN
PHOTOGRAPHER: Matt Monath